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How I Plan My Instagram Content in Notion

How I Plan My Instagram Content with My Notion Planner

If you've ever felt overwhelmed trying to keep up with your Instagram content, you're definitely not alone. I used to feel the same way, which is why I created my own Instagram Planner in Notion. It’s made such a difference in how I stay organized. I wanted to share how I use it to make my content planning feel more manageable and fun.

Why I Use an Instagram Content Planner

The biggest benefit of planning ahead is that it takes the stress out of creating content. I’m not scrambling to come up with something to post at the last minute. It saves me so much time and energy, and it helps me stay consistent. Consistency is key on Instagram, and having a system in place really helps.

What’s Inside My Instagram Planner

Here’s a quick overview of what I use in the planner:

1. Content Calendar/Master content list

The content calendar is my favorite part! I can map out all my posts for the month and visually see what’s coming up. It’s super easy to move things around if my schedule changes or I need to make updates. There are different views for the calendar like a monthly layout, posted content, and content pillars. I love using different views to manage and keep my content in order














  1. Content Dump

I have a section dedicated to brainstorming post ideas. Whenever I come up with something, I jot it down so I have a bank of ideas ready when I need them.











3. Hashtag Bank

Organizing my favorite hashtags has made my life so much easier. I keep them categorized, so I can just copy and paste the ones I need for each post.











4. Caption Drafting

I love using this section to pre-write captions for my posts. When it’s time to post, I already have everything written and ready to go, which is a lifesaver.













5. Content Creation Hub

An overview of all things content. I can plan out my content pillars, stories, lives, and reels. The pages and templates work more as a guide so that I don't need to think about how things need to be done everytime.














How I Use This Planner

Here’s how I use my Instagram planner day-to-day:

  1. Brainstorm Ideas: Anytime I get an idea for a post, I add it to the post ideas section. This way, when I sit down to plan, I already have a bunch of ideas to work with.

  2. Organize by ThemeI like to keep my content varied—whether it’s educational, personal, or something fun—so I organize posts by theme to keep things balanced.

  3. Plan Posts in Advance: use the content calendar to schedule my posts ahead of time. This lets me be consistent without feeling overwhelmed.

  4. Pre-Write Captions: Having captions prepped in advance saves me so much time. I don’t have to worry about coming up with something on the spot, and I can focus on other parts of my business.

  5. Track What’s Working: Using the analytics tracker, I can see which posts are getting the most engagement. It helps me refine my content and make sure I’m giving my audience what they love.

Why Notion Works for Me

I’ve tried a few other tools, but Notion just fits my workflow perfectly. It’s flexible, customizable, and keeps everything in one place. Plus, it’s great for collaborating if I ever need to share my plans with someone else.

Final Thoughts

This Instagram planner has really helped me stay on track with my content, and it’s made planning so much easier. If you’re looking for a way to simplify your own content creation process, I hope this gives you some inspiration on how to organize and plan your posts more effectively!


If you’ve been struggling to stay consistent on Instagram, or you’re ready to take your content to the next level, my Instagram Planner Template is the tool you need. This Notion template is designed to save you time, help you stay organized, and make content creation a breeze.





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